Tour Director Spotlight: Alethea Brown

Meet Alethea Brown, Tour Director for WorldStrides Sports!

How long have you been a Tour Director with WorldStrides Sports?
I have had the pleasure of working with WorldStrides on two occasions for American groups visiting France.

What do you like most about your job?
I thoroughly enjoyed the daily challenge of meeting my groups’ expectations by replying to their requests and wishes before they could even ask. I like surprising the group with wishes they thought would have been impossible due to logistic matters or availability. I take note of the fine detail with regard to the nature of the group. I do research before they come, to find out where they come from, what is specific about where they are from, the club and its history, ranking and achievements. I memorize groups’ names as soon as possible.

Tell us a bit about your professional background – what led you to your role as a Tour Director?
I started off studying hotel management in Germany and worked at the Munich Park Hilton Hotel. I learned all about customer relations, satisfying the simplest to the most difficult requests. It’s all about being up close and personal, yet keeping very discrete and knowing one’s place, anticipating situations and then reacting upon them. Never to let on that you are paddling for dear life down under, while the water is all still and calm where the client is. Unfortunately, circumstances had it that I was not able to follow the tourism field. I worked in an international logistics company in both Germany and France for 4 years and then in an international aeronautical company in France for over 12 years. My interaction with people from all walks of life in these industries taught me how to adapt to different work codes, cultures and traditions. I longed for a change and to broaden my horizons until I was asked to accompany sports teams. I left my office job and took on the job as a tour director and have had several incredible experiences since. Traveling and spending time with groups also allows me travel and to learn more about the country my group is from. I take along each lesson in experiences to each new group.

What do you see in American soccer players that strikes you as unique?
So far I have only traveled with female soccer players from the US and I remain impressed by the approach the staff has with regard to the sport and what it could bring to young girls and older female players. Commonly a sport for boys and men, it strikes me as there is much more to it than just a girl kicking a ball. The sport offers voice, personal growth, and empowerment to young girls and women. About soccer in the US, I find it unique that the young players can train in a school team, in a club team and also have a personal trainer. This is something I have not heard of anywhere else.

What do you think American soccer players realize about the sport once they’ve seen it in another country?
I have been told that most American players realize that the rest of the world is engulfed in soccer. That it is everywhere and everyone talks a soccer language and possibly sees a future in it.

If you could put together a dream international soccer tour, with an unlimited budget, for yourself and your friends/family, where would you go and what would you make sure to include?
I would like to be able to put together a team of 16 players from all over the world with one player from a chosen country such as the US, Brazil, Argentina, Paraguay, UK, Germany, France, Spain, Italy, Nigeria, and South Africa. (Players from NZ, CH and AUS are too far out.) I was fortunate to be a team liaison officer for the German National Team during the 2018 World Cup and it left me strong memories and I gathered so much experience from this one event.

I would have local substitute players in each country join the team. My international female soccer team of 16 players would travel to the countries they have been chosen from. They would attend training sessions and participate in workshops with local clubs. They would play one friendly match and would act as global ambassadors in each country. Each theme would be based on the country they would be visiting. This would shine light on female soccer, as they still remain in the shadow of male players. We will inform the local media and have the entire adventure covered on Instagram. In addition to bigger international sponsors, I would seek out one company in each country to follow the team giving them exposure. It would be a company which has suffered due to the 2020 COVID pandemic. I would love for young girls to know that they have their place on a soccer field. In many countries sport is often the only way for girls or women to express themselves.

Any additional anecdotes or stories that you’d like to share about your experience as a Tour Director?
I once had a tour group from South Africa. It was during a time when the farmers were striking all over France. We were not able to get to the game on time and it was canceled. I had to come up with a plan real fast to compensate for this mishap. I made a few calls and managed to drive the group to a very popular club at their facilities. The initial idea was to tour their facility and learn about their club. The professional players were about to leave for a training camp, but when they heard of my group visiting they came over and met with the young players. The jaws dropped and the boys could hardly believe their luck, meeting and shaking hands and exchanging with the professional players they have only seen on the television before. I was very happy that my quick reaction solved a problem in such a pleasant way. We left the club with many good memories.

Program Spotlight – Maryland State Youth Soccer Association

Catching up with Flo Egan, Executive Director of Maryland State Youth Soccer Association, and a WorldStrides Sports partner for 22 years. In the photo below, Flo and Eric McAleer, Senior Vice President at WorldStrides, are signing our latest three-year contract.

First, we hope you and your family are safe and healthy. Can you let us know how you and your staff at MSYSA have adapted to the pandemic?
The staff at MSYSA have worked hard learning to adjust to the ever changing world we have found ourselves in. We strive each day to create new and sometimes different ways to serve all the members of our association. We have found ways to be able to continue to work both remotely and within our new office space. We continue to keep ourselves and others safe by following safety protocols that are currently in place.

MSYSA ODP has traveled with WorldStrides Sports on an annual basis for 22 years now. What does the international program offer MSYSA ODP and what benefits has it provided to the MSYSA community?
Worldstrides Sports has become a trusted partner of MSYSA throughout the years, providing a first class experience for all our players and families. Worldstrides Sports has offered the ODP players/families of MSYSA the opportunity to experience the world’s game through the eyes of various cultures across the globe. Learning to embrace the customs, traditions and even cuisines of different countries has provided a unique experience for young players as they continue to pursue their dreams.

In your position, you have been able to travel around the world for soccer. What is your favorite destination and why?
It is so hard to decide which destination I would choose as my favorite. The team I once traveled with enjoyed a trip several years back that took us into 5 different countries within 1 day (England, France, Belgium, Holland and Germany) that was incredibly fun!  Watching our players experience the atmosphere and community when attending professional games, meet and greets with players, and touring stadiums, created many lasting friendships and wonderful memories that has continued once back home.

We are very much looking forward to the world getting back to normal so that we can get back to doing the things we love doing more freely. What things, both professionally for MSYSA and personally, are you looking forward to?
Through our partnership with Worldstrides Sports, we are looking forward to offering the international experience of the beautiful game to our newest ODP players and returning players as well. Once the Worldstrides Sports team has deemed travel safe again, we look forward to that piece of “normalcy” for our families allowing all to create new memories.

We’re excited to announce that this past year MSYSA signed to renew their partnership with WorldStrides Sports to be your exclusive international travel provider. Can you talk about some of the reasons why you chose to partner with WorldStrides Sports?
MSYSA has chosen Worldstrides Sports as their partner for international travel for a multitude of reasons:

The professionalism of their staff is second to none.
The length the Worldstrides Sports team goes to making the experience the best it can.
Coordinating the details of each itinerary and willingness to work through any unexpected circumstances that could potentially arise.
Worldstrides places safety of their partners at the top of their list in all areas.
The variety of different destinations for teams allow our returning players to travel to  different countries from year to year.
The flexibility that Worldstrides has in working with MSYSA and being open to any changes or updates that we recommend allows the partnership to grow stronger throughout the years.

Thank you, Flo! We wish you and MSYSA the best of health and happiness for all of your players, coaches, parents, referees, and volunteers.

Program Spotlight – Iceland

Fire and Ice and Football

In the last 15 years, Iceland has seen an incredible increase in visitors. The credit for that goes to a number of reasons: Iceland Air, Game of Thrones, it’s otherworldly landscape, good old fashioned global wanderlust, and plenty of others. Whatever your reason for going, it’s an experience impossible to forget.

Soccer in Iceland has risen in the ranks lately, too, bringing the country’s infectious fandom along for the ride. Passion, teamwork, pride – nothing is more apparent, win or lose, than the energy of the Viking Clap. Shivers down your spine, every time.

Fairfield University signee Sam Kersey traveled with the East Region ODP team to Iceland on a WorldStrides Sports program in 2018. We caught up with her about that experience – how the games went, her thoughts on the weather in Iceland, and her advice for soccer players who are deciding on colleges.

Was this your first time playing abroad? How would you describe the feeling of playing soccer in another part of the world?
This actually had not been my first time playing abroad. My first time was about two years earlier, when I traveled to Spain. I would describe playing in another part of the world as both an eye opening and beautiful experience. Being able to play abroad allows you to learn more about other country’s styles of play, and beyond soccer it allows you to learn about that country’s culture and see its landscapes.

What was special about your team’s experience in Iceland?
One thing in particular that I found special about the trip was our hotel. It was a small one, and was very authentic to the Icelandic culture. With animal print rugs, and other Icelandic details, it truly made it feel like you were living in an ordinary home in Iceland. Another thing that was very special were the sights that we went to when not practicing or playing. We went to the Blue Lagoon, which was such an amazing experience! We saw natural hot springs spew from the ground, we saw amazing waterfalls, and we went to fields late at night to try and find the northern lights.

Tell us about the games you played and what you’ll always remember about them.
We played four games. We won 3 and lost 1. In our first game, I will never forget the weather. It was very windy and raining. It felt like rocks were hitting my skin. It was very cold and a tough game to play. It was probably the harshest conditions I’ve ever played in, but it made it so much fun. That game we won 1-0, and I assisted the goal. The second game we played indoors and fell short to a very talented team. The third game we played on a gorgeous field right on the water. We won 4-2 and I scored two goals. The final game was in a stadium and we won! One thing I’ll always remember is after every game, we’d exchange pins with the teams we played, and I still have them to this day, two years later.

You’ve recently committed to Fairfield University. Congratulations! What was that process like for you and what would you recommend to other athletes navigating the college signing process?
Thank you so much! Luckily, prior to COVID I had attended a Fairfield ID camp, that is where I was first seen by them. Then, they came to my games in tournaments and I continued to go to ID camps. The coaches at Fairfield and my club coaches remained in contact because it was before I was able to talk to them. Once June 15th came around, and the dead period was in place, we had countless phone calls and Zoom calls, filled with presentations about Fairfield, questionnaires with the team, and just talking about soccer in general. I went to Fairfield one more time, but had to stay in my car due to COVID reasons and could not see the coaches because of the dead period, and that’s when I decided that Fairfield was where I wanted to be. I continued to talk with the coach and then committed when I was fully sure it was the right fit. My advice to anyone going through the process I went through would be that, you get what you give, and to not stress. You must put in effort, and colleges will begin to notice you. Email colleges for tournaments and games, go to their ID camps, show that you’re interested. And I know with COVID it’s hard to say “don’t stress,” but you’ll end up where you’re meant to end up, so make an effort, but don’t stress too hard!

Watch the video Sam and her mom created when they returned from Iceland. What a great way to capture their trip experience. Thank you for sharing this with us, Kerseys!

Partner Spotlight – Seacoast United

Just over a year ago, we had a big announcement: Seacoast United selected us as their exclusive international travel program provider for their soccer, baseball, softball, lacrosse, and field hockey programs. (You can read an official press release here.)

That’s big, exciting news all around, for sure, but also perhaps a bit of destiny was at play – you see, our very own Nikiah Dulac, played soccer with Seacoast United as a youth soccer player.

There she is – top row, third from the right!

“How big our world is and yet how small it can be — As a young girl, I ate, drank, slept, and dreamt about soccer. Seacoast fulfilled my dreams as a player. Now, fast forward 20+ years later, and how wonderful it is to give additional meaning to my job at WorldStrides Sports to serve as the primary liaison behind the development of all SUSC’s international trips. Paul Willis [President and CEO, Seacoast United] was an influential part in my youth and still is to this day.”
Nikiah Dulac, Account Executive, WorldStrides Sports

In the years since Nikiah’s playing days, Seacoast United has continued to grow and is now one of the largest and most admired sporting clubs in New England, offering top-class training, competition, and facilities to athletes in New Hampshire, Massachusetts, and Maine. Adding international programs to their already impressive menu of opportunities for their players is not only an obvious step in the club’s overall progression, it takes its dedicated interest in building community to the next level – abroad.

“Partnering with Seacoast United is fantastic for all involved, starting with the athletes that will participate in what they’ll truly remember as a highlight of their youth career. They’ll see a bigger glimpse of just how big – and unifying –soccer is around the world, and begin to really see the nuances in style and approach that international cities and countries give the game. I’ll never stop getting excited about what that means to me, WorldStrides Sports, and our players from across the country.”
Eric McAleer, SVP, WorldStrides Sports

While Covid has thrown a wrench in Seacoast United’s plans to conduct five international travel programs in 2020, club representatives were able to join us for a familiarization trip in February, just before the world turned upside down. In fact, they shared their side of the story here.

“The one thing I took away more so than anything else is how amazing the team at WorldStrides is. Everything leading up to the trip, boots on the ground, the tour conductor were fantastic ambassadors for your company…you must be extremely proud of the people involved in your organization. Please pass on my best to them and let them know again how much I appreciate their efforts as I know how much work goes into putting these types of things together.”
James Peterson, Sales and Marketing Director, Seacoast United

Thank you, James! We can’t wait to see your athletes playing the sport they love in new places around the world.

Interested in joining Seacoast United as a WorldStrides Sports partner? Contact us today at sports@worldstrides.com or visit us to learn more at worldstrides.com/sports.

Discovering international sports travel: How I found my “why”

The first time I traveled, I was in my 3rd year (10th grade) at Clydebank High School, just outside of Glasgow, Scotland. It was 1982 and an opportunity arose for me to travel with our high school soccer team to Switzerland for a week-long soccer and cultural experience. It was my first time outside of the UK and I was beyond excited.

The 24-hour bus journey was a novelty. We entertained ourselves and got to know our teammates. We sang, slept, ate, played games and made the journey fly by quickly. We played many soccer games against local Swiss high schools, enjoyed post-match social gatherings, did some daily sightseeing and enjoyed the beauty of Switzerland.

Endless games of table tennis were played at night, we were busy during the day, and we embraced all that their culture had to offer. I ate my first piece of rare meat there and vividly remember that first sight of blood squirting from my food. We took hikes and daily walks and discovered the beautiful little town of “Les Arses”.

My eyes had been opened and my curiosity levels kick-started. With soccer being the world’s global sport, a common “language” spoken in every country in the world, my journey had begun. It continues to this day, and my curiosity factor – and my “why” – just keeps going.

The varying levels of passion for the game intertwined with the cultural differences throughout the world make this journey nothing short of fascinating. Soccer breaks down the barriers of language, race, creed and color. Soccer gives hope to millions and brings people together like no other sport.

Since then, I have called this my “why” moment. This is the moment that inspired my love for travel and reinforced my passion for competitive sports. This is the moment when my friendship with my teammates became a brotherhood.

Find your “why”, and enjoy the journey.

What is your why?